Latisse Helps Grow Longer Eyelashes
Maybe it’s natural. Maybe it’s Maybelline. Maybe it’s medicine.
The company that brought the world Botox, the skin-paralyzing, wrinkle-fighting blockbuster, will soon bring the world a new way to make your eyelashes longer and fuller, by repurposing a drug first developed to treat glaucoma.
Allergan will introduce the new eyelash growth serum, technically Bimatoprost, brand named Latisse, at the end of the month, The New York Times reports.
The company wrapped up clinical trials for this new use of the drug in late 2007 with a study that found Latisse increased “overall eyelash prominence as measured by the Global Eyelash Assessment,” by a point on the four-point scale.
Latisse is one of a growing number of sophisticated, minimally invasive aesthetic treatments that include include teeth whitening, collagen injections, and (of course) Botox, which had $700 million of sales in 2007, according to the Times. Allergan is hoping to tap the $5 billion mascara market with its new once-a-day formula. Previous treatments for sparse or light eyelashes range from makeup to fake lashes and all the way to transplantation.
The eyelash drug is being pitched as a treatment for the fearsome condition, eyelash hypotrichosis, which an Allergan press release called just “another name for having inadequate or not enough eyelashes.” (“Inadequate compared to what?” one might ask)
Though hypotrichosis of the eyelashes legitimately occurs, generally in conjunction with more general hair loss induced by some diseases and chemotherapy, “eyelash hypotrichosis” as a specific and unique medical condition is not really found in the scientific literature. Not a single publication in Google Scholar or Pubmed uses the specific phrase. And now, with the first hundred Google results for “eyelash hypotrichosis” directly stemming from Latisse’s unveiling, whatever else the condition might have been before, it’s now a medical problem.
As printed in online mag wired.com
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